25 Sep

Communicating Your Worth to Customers for Small Business Owners

I recently read a superb article about communicating your value by Carrie Foster.  Carrie is a management development coach and writes insightful articles about how to get the best out of individuals in an organisation, and this article was aimed at employees who want to get more out of their jobs.

I got thinking about how the same principles apply to small business owners, skilled people who are learning how to turn a skill into a steady, healthy income.

“Surely that’s just called sales?” I hear you saying…

The most striking thing about Carrie’s article is that it doesn’t mention the S word. This is important because you are not a sales person – you’re a designer, a programmer, engineer, teacher, consultant, plumber, joiner. Read More